Websites for clinics and healthcare professionals
Booking an appointment without picking up the phone.
Your patients form an opinion of your clinic before they walk in. What they look for first is whether you are taking new patients, what their insurance covers and how to get an appointment this month.
Law 25
forms handled under Quebec privacy rules
Jane
& GoRendezVous wired to your booking
Direct
one contact, from quote to launch
What is built in for a clinic
The questions a clinic site usually leaves unanswered
This is what I find when I open the site of a clinic whose front desk spends the day on the phone. Every one of these is fixed with content, not with a prettier design.
There is no obvious way to book an appointment
The phone number is buried at the bottom of the contact page and the link to the booking portal appears nowhere. The person who wanted to book on a Tuesday at 9 p.m. closes the page and tries the next clinic.
The site does not say who treats what
The clinic has five practitioners, but the team page is just names and titles. Someone looking for help with shoulder pain cannot tell whether they are in the right place, so they call to ask.
Nobody can tell whether you take new patients
It is the very first question most people have. When the answer is written nowhere, your receptionist repeats it dozens of times a week.
The form collects health information with no framing
A form wired straight into an ordinary inbox is not a good place to receive medical details. Section 8 of Law 25 also requires telling the patient, at collection time, what purposes their information is collected for, by what means, and what rights they hold over it. How long it is kept falls under section 23: once the purposes are fulfilled, it has to be destroyed or anonymised.
Insurance and billing are explained nowhere
Do you bill insurers directly? Is a receipt issued for taxes? Is it covered by RAMQ? Those three questions take up a good share of the calls you get.
Nothing explains how to actually get to the clinic
The address is there, but nothing says where to park, whether there is an elevator, what floor you are on, or what to bring to a first appointment. The patient shows up stressed and late.
What goes on the site
An online booking button on every page
The button leads to the portal you already use, Jane, GoRendezVous or Medexa for instance. The patient never has to go back to the homepage to find it.
One page per service instead of a single list
A page for physiotherapy, one for occupational therapy, one for massage therapy. That is what lets someone searching physiotherapy Sherbrooke land on the right page instead of your homepage.
A profile for each practitioner
Training, professional order or association, licence or membership number, languages spoken and the clientele they treat. The patient chooses who to book with, and arrives better prepared.
A visible note on whether you take new patients
One line on the homepage that your admin staff changes themselves when the list fills up or opens again.
A contact form that meets Law 25
The form asks only what is needed to call the person back, with a note on what is collected, why and for how long. Medical details are discussed by phone or through your secure portal.
The practical details of a first visit
Parking, wheelchair access, floor, public transit, what to bring and the cancellation policy. These are the calls you stop receiving.
A page on insurance and billing
What is covered, what is not, whether you bill the insurer directly and whether a receipt is issued. It is often what decides a patient to book.
A consistent Google listing and structured data
Hours, address and phone number identical on the site and on your Google Business Profile, with the structured data that says this is a health clinic.
The Eastern Townships clinic context
From Sherbrooke, I see the same reflex every time: people search on their phone, often in the evening, with words like dentist Sherbrooke or physiotherapy Magog. A clinic in Coaticook or Windsor gains from naming the towns it serves, because its patients often come from the surrounding villages rather than from the town itself. I travel to Magog, Coaticook, Windsor and Lennoxville, and to Granby, part of Estrie since 2021, and I work remotely with clinics elsewhere in Quebec.
Possible scopes
Clinic website
Services, team, patient information and appointment booking depending on your tools.
Custom after diagnosisMultidisciplinary health portal
Multiple profiles, categories, patient content or portal based on real complexity.
Custom after diagnosisQuestions I get asked
Can my site be wired to Jane or GoRendezVous?
Yes. The online booking button leads to the portal you already use and keeps your look as far as the platform allows. I don’t replace your clinic software, I make it easy to find. If you don’t have one yet, we can start with a simple appointment request form.
Is a contact form allowed under Law 25?
Yes, as long as you collect only what you need, tell the patient what you do with their information and do not keep it longer than necessary. I’d advise against asking for medical details in a web form. That belongs on the phone or in your secure portal. I put the privacy notice in place and keep the fields to a minimum.
Can I add a new practitioner myself?
Yes. Team profiles are built to be added, edited or removed by your admin staff, photo and text included. It is a change that comes up two or three times a year in most clinics and you shouldn’t have to pay each time.
Is it worth it if I am not taking new patients?
It depends on your situation. When the list is full, the site mainly cuts down calls: hours, parking, insurance, cancellation policy, what to bring. Plenty of clinics in that position are looking for front-desk time rather than volume. If you expect to welcome a new practitioner next year, it is worth preparing the ground beforehand.
How long until the site is live?
Count on 7 to 14 days depending on the content. The longest part is usually gathering the service texts and the team photos, because that takes time from the practitioners themselves. The rest moves along in the meantime.
Can I publish health advice on my site?
Yes, and it is often what gets you found by people who do not know you yet. I set the section up, then you send me your text and I publish it; if you would rather publish yourself, we plan a content management system from the start. Keep the tone informative rather than promotional: professional orders regulate advertising, and anything borderline is worth checking with yours.
Where to go next
- web design: how I structure a clinic’s pages, from the first screen to the booking button.
- website redesign: if your site predates Law 25 or your current booking software.
- local SEO and conversion: to be found when someone searches for a clinic near them.
- website maintenance: updates, backups and security patches after launch.
- pricing and packages: what moves the price of a clinic site depending on services and practitioners.
- web agency in Sherbrooke: who I am, where I work from and how a project runs in the Eastern Townships.
- websites for consultants and private practitioners: if you work solo rather than in a multidisciplinary clinic.
- the Law 25 guide for small businesses: what the law actually asks when you collect personal information.
Reviews
What clients say, on Google
The reviews below come straight from the studio’s Google profile. You can click any name to check the profile yourself.
Give your patients a way to book and a way to find you
A calm site your staff can keep up to date.
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