Website redesign
for Quebec small businesses
You already have a site, but it is slow, hard to edit, or it stopped bringing in enquiries. A redesign fixes the structure and the copy without starting from zero and without losing what you have built up in Google.
When a redesign is worth it
These are not hard rules. If three of them sound familiar, a redesign is worth discussing.
The site is slow on phones
Most of your visitors arrive on a phone. If the page takes more than three seconds to appear, a share of them leave before reading anything.
You are hard to find in Google
Often the problem is not the content but the structure: duplicate titles, pages with no inbound link, no structured data.
You cannot change anything yourself
Having to call someone to correct your opening hours is a sign the content setup was badly planned.
The site no longer describes what you do
Your offer changed since launch. The site still describes the business you were four years ago.
What carries over
The most common worry before a redesign is losing Google rankings. Here is how that gets avoided.
Your page addresses
URLs that work are kept as they are. Those that must change get a 301 redirect, so Google passes the old page's value to the new one.
Your useful content
Pages that already receive traffic are identified before any work starts, then reworked rather than deleted.
The rankings you have
Titles, descriptions and tags on pages that perform are kept or improved, never replaced at random.
Your accounts
Domain, email and Google Business Profile stay yours. I work inside your accounts and you keep control.
How it runs
Audit of what exists
We look at what already works: visited pages, ranking keywords, forms in use. That list is what protects your existing results.
New structure
The page hierarchy and the copy get reworked. The goal is that a visitor understands your offer without hunting for it.
Build
The site is rebuilt by hand, without a page builder, starting from mobile.
Launch and redirects
Redirects go live on launch day, then rankings are monitored over the following weeks.
What a redesign does not fix
A redesign improves structure, speed and clarity. It does not replace a well-maintained Google Business Profile, customer reviews, or the time new content needs to rank. If your main problem is local visibility, we should talk before starting a redesign, because that may not be where the money should go first.
Related
Not sure whether to repair or rebuild?
Send me your current site address. I will tell you straight whether a redesign is justified or whether a few fixes would do.
Request a quoteSherbrooke, Estrie