Websites for professionals
What you do, understood before the first call.
For a consultant, the website needs to explain quickly what you do, who you help and why a client should talk to you. The rest can wait for the first meeting.
Calendly
& Acuity synced with your calendar
Blog
a resource section kept current as you publish
Contact
a short path to a call or a request
What matters for a consultant
Why the phone stays quiet even with a decent site
This is what I find when I open the site of a consultant or business coach whose website brings in nothing. The problem is rarely graphic.
Nobody can tell what you actually sell
The homepage talks about strategic support and organizational transformation. The manager of a small manufacturer looking for help structuring their hiring does not see themselves in that, and closes the page.
The site does not say who you work for
Nothing indicates whether you support companies of ten employees or organizations of three hundred. The prospect has to guess whether they can afford you and whether you understand their reality.
There is no way to book a call
A generic contact form, and that is it. Someone who was ready to talk has to write, wait for a reply, then propose times. Three exchanges later, they have spoken to someone else.
Your LinkedIn is more current than your site
You post every week on LinkedIn, but the site is three years old and still describes an offer you no longer sell. The prospect checking you out after a referral lands on the old version of you.
Nothing backs up what you claim
The site mentions fifteen years of experience, but shows no engagement, no sector, no training delivered and no testimonial. The reader has only your word, and your competitors say the same thing.
How you work and what you charge is a mystery
Nothing says whether you bill hourly, by engagement or on a monthly retainer. So you mostly get requests from people with no budget, and you spend your discovery calls finding that out.
What goes on the site
One sentence saying what you do and for whom
At the top of the homepage, in plain language. That sentence is what decides a visitor to stay or leave, and it deserves real time.
One page per type of engagement
A page for HR support, one for strategic planning, one for training. That is what makes you findable on specific searches instead of the word consultant, which leads nowhere.
A booking button wired to your calendar
Calendly or Acuity synced with your own calendar, for a twenty or thirty minute discovery call. The prospect books while they are still motivated.
An about page that tells your track record
Your years in industry, your sectors, your titles and your training. In B2B professional services, the client buys a person before buying a method.
A resource or blog section
Your LinkedIn posts can live a second life on your site, where they stay findable in Google years later. You send me the text and I publish it, or we plan a content management system if you would rather do it yourself.
Concrete proof rather than adjectives
Testimonials, engagements described without naming the client when it is confidential, talks given, sectors served. One engagement explained honestly convinces more than three qualifiers.
An indication of how you bill
Even without showing an exact figure, saying whether you work hourly, by engagement or on a retainer filters requests before they cost you a call.
A short form that captures context
Three or four fields, including a question about the need and the size of the organization, so the first call starts somewhere useful.
The Eastern Townships professional services context
In and around Sherbrooke, a good share of engagements still come through referrals, but the person who got your name almost always looks you up online before calling. That is the exact moment your site works for you, including with the small businesses in Windsor, Coaticook or Granby (part of Estrie since 2021) that have neither an HR department nor a marketing director to assess your offer. I work out of Sherbrooke, I meet clients in Magog, Lennoxville and Coaticook in person, and I support consultants elsewhere in Quebec over video calls.
Possible scopes for professionals
Professional showcase site
The essentials to present yourself: about, services, proof, resources and scheduling.
Custom after diagnosisExpert & course website
Content, resources, courses, private areas or blog depending on your model.
Custom after diagnosisQuestions I get asked
Do I really need a site if everything comes through referrals?
It depends what you want to change. If the engagements keep coming and your calendar is full, the answer is probably no. If you want to choose your engagements rather than take what comes, or raise your rates, the site frames your offer before the first conversation. The person you were referred to is going to look you up anyway.
Do I have to show my rates?
Not necessarily, but explaining how you bill helps a lot. A rough range or a note along the lines of engagements start at a certain amount screens out requests with no budget and saves you thirty-minute calls that lead nowhere. Plenty of consultants prefer a wide range over a firm price, and that’s a reasonable compromise.
Is LinkedIn not enough?
LinkedIn keeps you visible to your network, but a post disappears within days and doesn’t show up in Google. A site keeps your writing findable for a long time and it belongs to you. The combination that works best is to post on LinkedIn and keep the full version on your site.
Can I write the copy myself?
Yes, and many consultants write better than any copywriter about their own field. I give you the structure of each page and the questions to answer, then I edit and adjust it for reading on screen. If you’d rather hand the writing over, I start from an interview with you.
How long until the site is live?
Count on 7 to 14 days depending on the content. For a consultant, the deciding factor is almost always how clear the offer is: once your three typical engagements are named, the rest moves fast. When the offer is still fuzzy, that thinking is what takes the time, and it is worth doing.
Does online scheduling mean losing control of my calendar?
No, because you decide which slots you open. Most consultants set aside a few blocks a week for discovery calls and leave the rest closed. Calendly and Acuity take into account the meetings already in your calendar, so there is no double booking.
Where to go next
- web design: how the pages are structured, from the first screen to the booking button.
- website redesign: if your site still describes an offer you no longer sell.
- local SEO and conversion: to be found for your actual engagements instead of the word consultant.
- website maintenance: updates, backups and security patches after launch.
- pricing and packages: what moves the price of a professional services website.
- web agency in Sherbrooke: who I am, where I work from and how a project runs in the Eastern Townships.
- websites for clinics and health practitioners: if your practice touches health or wellness and needs online booking.
- websites for technology companies: if you sell software or a technical service to other businesses.
Reviews
What clients say, on Google
The reviews below come straight from the studio’s Google profile. You can click any name to check the profile yourself.
Make your offer easy to understand
A clear site, with scheduling wired to your calendar.
Book a discovery call