Websites for tech companies
A technical product explained without jargon.
A technology company needs to explain a complex product quickly. I structure the offer, use cases, proof and conversion pages without turning the site into jargon.
Fast
light pages, measured before launch
B2B
targeted pages and forms wired to your CRM
Reliable
scalable architecture, security headers configured
What is built in for a tech company
What I see most often on tech websites
A technical product site gets judged in seconds by people in a hurry: a buyer, a developer evaluating an integration, sometimes an investor. Here is what makes them leave.
The home page does not say what the product does
You read a general promise about efficiency and innovation, and nothing about the software itself. A visitor sent by a customer or a partner should understand in one sentence what it is for and who it is built for.
There is not a single screenshot of the product
People want to see the interface before requesting a demo. Three annotated screenshots, or a thirty-second video, convince more than a full page of descriptive text.
Pricing is hidden behind a contact-us button
That is defensible in enterprise sales, but it also turns away every buyer who wants to validate an order of magnitude before talking to anyone. A starting price, or a range per tier, removes a lot of friction and saves you calls that were going nowhere.
The technical documentation lives in a tool Google does not index
Your integration guides answer very specific questions that developers type into a search engine. When those guides sit behind a login or in an app that resists indexing, that traffic goes to a competitor.
The site is a JavaScript app that renders nothing until it loads
Search visibility suffers and a visitor on an average connection stares at a blank page for several seconds. Server-side rendering solves both at once.
The demo form never reaches the CRM
The request lands in a shared inbox, someone sees it two days later, and the person has already booked a demo elsewhere. The form should create the record in the right place and notify the right person immediately.
What goes on the site
The details differ depending on whether you sell a SaaS product, technical services or hardware, but these pieces almost always earn their place.
A product page that says what the software does
One understandable sentence about what the product solves and who it is for, placed above everything else, ahead of use cases and features.
Annotated screenshots or a short video demo
Seeing the interface removes half the questions and improves the quality of the demo requests you receive.
One page per use case or per role
Each page gets its own address and its own vocabulary, which makes you visible on specific searches rather than on the generic name of your category.
A pricing page with at least a range
Even a starting price filters out bad leads and reassures good ones before they fill in a form.
Public, indexable technical documentation
Your integration guides become a source of qualified traffic, because they answer exactly what your technical users search for.
A demo form wired to your CRM
The request creates the record directly in HubSpot, Salesforce or whichever tool you use, with the option to book a slot through Calendly.
A changelog or technical blog section
Publishing changes shows the product is alive, which matters as much to current customers as to a buyer evaluating you.
Server-side rendering and security headers
Pages are readable by search engines without running JavaScript, and the basic security headers are configured from launch.
The tech ecosystem seen from Sherbrooke
A good share of the region’s technology companies orbit the Université de Sherbrooke, and several teams in Sherbrooke, Magog and Granby sell their product across Quebec and beyond without ever having moved. Working with someone based in Sherbrooke simply means we can sit down together to scope the project, in the same time zone and in the language you prefer. The site itself speaks to your actual market, whether that is in Coaticook or in Toronto.
Possible scopes
Startup institutional site
Product presentation, use cases, proof pages, resources and contact journey.
Custom after diagnosisB2B SaaS marketing portal
Lead capture, CMS, resource centre and targeted pages based on your sales cycle.
Custom after diagnosisFrequently asked questions from tech companies
Do you work alongside our development team?
Yes, and it’s often the best arrangement. Your team keeps the product, I handle the public site and the conversion pages, which frees your developers from work that slows them down. We agree up front on who touches what and how changes get shipped.
We already have a site built in-house. Is a redesign worth it?
It depends on what’s wrong. If the structure is sound and the problem is the content and the clarity of the message, we can rework the pages without rebuilding everything. If the site is slow, invisible in search and painful to edit, a redesign often costs less than three more years of patches. I tell you after looking at the site, not before.
Can the site be bilingual?
Yes. Each language gets its own page addresses rather than a machine-translation button, which lets search engines rank the English version for English searches. That matters if you sell outside Quebec.
How much does a website for a SaaS startup cost?
The price depends on the number of pages, the number of use cases to present, whether there is a blog or documentation, and the CRM connection. A well-written five-page site takes far less work than a full resource centre. I give a fixed price after a call, and the pricing page explains what makes the amount vary.
Can our marketing team publish on their own?
Yes, and you pick how. If your team already writes in version-controlled files, we wire the blog to that and publishing follows your pipeline. Otherwise we build on a content management system with an admin interface. And if you’d rather manage none of it, you send me the articles and I publish them. We choose at quoting, based on how you already work.
How long before it goes live?
Count on 7 to 14 days depending on the content. On tech projects the hold-up is almost always the writing: deciding what to say about the product and getting the copy approved takes longer than laying it out.
Useful pages before you start
If you are still evaluating options, these pages answer the questions that come before choosing a provider.
- web design
The design process and page structure, from the home page message to the use cases.
- SEO and conversion
How your product pages and documentation earn qualified traffic.
- website redesign
For an in-house site that has become slow or painful to edit.
- website maintenance
Hosting, backups, updates and security patches after launch.
- pricing
The available scopes, what each one includes and the price ranges.
- web agency in Sherbrooke
Who I am, how I work and the area I serve in the Estrie region.
Reviews
What clients say, on Google
The reviews below come straight from the studio’s Google profile. You can click any name to check the profile yourself.
Your technical offer deserves to be understood.
Tell me what your product does and who you sell it to. I will tell you how many pages that takes.
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