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Buyer’s guide

How to choose a web agency in Sherbrooke
as a small business owner

A site here starts at $500, the domain goes in your name, nothing ties you to a twelve-month term, and leaving costs 30 days of notice and no money. Those four facts answer the four things worth comparing across quotes: three-year cost, who touches the work, what belongs to you once it is paid, and what leaves with you.

I sell websites, so I’m an interested party. Read this the way you’d read any seller’s advice. What I can offer instead of neutrality: every figure on this page is published somewhere else on this site where you can go and check it, no competitor’s price appears anywhere on it, and the second-to-last section lists the jobs I would send elsewhere.

What this guide covers

  1. What I charge, and what the market publishes
  2. Three years of cost, added up
  3. What a low price actually tells you
  4. Whose hands the work passes through
  5. What belongs to you, line by line
  6. Leaving
  7. How long it takes, and what stalls it
  8. Who writes the words
  9. Local search, and the timeline nobody quotes
  10. Law 25 on a small business site
  11. Accessibility and page weight
  12. Twelve questions, answered
  13. When to hire someone else

What I charge, and what the market publishes

You won’t find another agency’s prices on this page. That’s a policy, and it comes out of getting it wrong. For months this site overstated a Sherbrooke agency’s starting price, contradicted by that agency’s own published price list. I deleted the comparison instead of correcting it, because a copied number is accurate the day you write it and quietly false a few months later. Go and read their pages yourself. That check doesn’t expire.

What the survey found is fair game. In July 2026 I went through 30 Quebec agency websites. Most publish no price at all. Of the ones that publish a starting figure, none started below mine.

Here are mine. They’ve sat in the same place since the studio opened, and they come off invoiced documents rather than off a market average.

The amounts Webryk Studio publishes
What it isAmountThe detail
Building the sitefrom $500One time, payable in 1, 2 or 3 instalments with nothing added for splitting it.
Domain name$30 a yearRegistered in your name, at your registrar.
Website hosting, Essential tier$18 a monthThe tiers above it on that ladder are $35, $49 and $69, by how much editing each one includes.
Web presence check$99One time. The findings are yours to act on, with me or without me.

Every mandate delivered so far has had its first months of hosting on me. The number written in a quote is the number you pay. It moves only if you add something, and you’ll have approved that in writing first.

Three years of cost, added up

Nobody buys a website once. There’s an amount at the start, then amounts that keep arriving, and the second kind decides what this really costs you. Two providers can show a similar figure on their home page and still differ by a factor of three by the end of year three. One of them bills once. The other bills every month.

No page in this local market runs that multiplication, including the ones quoting a monthly. Run it yourself, on every quote that reaches you, mine included.

The multiplication to run on every quote

(monthly amount × 36) + setup fee + whatever it costs to leave with the site

What a Webryk Studio site costs over three years, line by line
Build, once$500
Domain, $30 × 3 years$90
Hosting, $18 × 36 months$648
Setup fee$0
Exit fee$0
Three-year total$1,238

The free months of hosting are not deducted from that, so the real figure lands underneath it. It assumes the Essential tier of website hosting for all three years. On a higher tier, swap $18 for the amount of the tier you chose.

It assumes the floor as well. Twenty pages with copywriting and an online store cost more than $500 to build, and the bottom line rises with them. What the table gives you is the shape of the calculation, not a quote.

The monthly plan, said fairly

The other model in this market is a monthly fee, usually on a twelve-month term that renews. It has real advantages. Nothing leaves your account on day one, and edits are covered by the monthly amount. For a shop opening its doors that doesn’t have $500 to spare in one go, it can be the right call.

Run the multiplication anyway. A plan at $120 a month reaches $4,320 over three years. At $250 a month it reaches $9,000. Both are illustrations of the arithmetic. Neither is any particular agency’s rate.

Two things about that model never appear on the pricing page. Nobody runs the multiplication for you. And at month 37, after thirty-six payments, the question of what you own sits exactly where it sat at month one.

None of that argues against subscribing. Run the multiplication before you sign, and ask in writing what belongs to you at month 37.

What a low price actually tells you

The line comes up constantly in this market: a website costing a few hundred dollars has to be a generic template. My entry price is $500, so I’d rather answer that than hope you skipped it.

A low price is neither good nor bad on its own. Where the saving comes from is what matters. Two very different routes lead to a small number, and one question tells them apart: what was taken out?

Where my number actually comes from

Nobody works on commission
You talk to the person who writes the code. No salesperson earns a percentage of your contract, so nobody has a reason to inflate the scope.
The studio pays no commercial rent
There are no premises open to the public. We meet by video call, or I come to you if you’re in the region. A lease always turns up somewhere in a quote.
Nothing routes through an account manager
Nobody relays messages between you and the work, so nobody bills you for relaying one.
No junior is billed at a senior rate
One person does the mandate, and it’s the person you met.
The system gets reused and hardened
The components that come back from one mandate to the next are already written and already tested, and I don’t rebill them to each client. That is the main reason the number holds. Article 5 of the terms says so plainly: my pre-existing intellectual property stays mine and you receive a perpetual licence to it.
The studio buys no advertising
No paid placement put this page in front of you. That budget comes out of somewhere too.

When the low number is hiding a later bill

A purchased theme, resold
The layout came from a template shop and received your colours. Ask for three sites the provider has delivered, then look at whether they’re the same page underneath.
A subscription dressed as a website
You pay every month and own nothing. Stop paying and the site goes dark. Ask what stays online the day you cancel.
No access to the code
If nobody can hand you the files, you’re renting access. Owning a site means holding the files.
The domain in the provider’s name
This one is the most expensive to unwind later and the easiest to check beforehand. A public WHOIS lookup names the registrant.
An expensive exit
A low entry price with a cancellation or transfer fee behind it is a deferred price. Ask for the exact amount before you sign.

One question does the whole job: ask where the saving comes from. If the answer describes a cost structure you can verify, it holds. If it’s about a promotion or a launch special, keep asking.

Whose hands the work passes through

Webryk Studio is one person. I’m Abdoullah Hajji, and nobody else touches the code. Nothing goes offshore and there’s no team behind me. The person on your first call writes the pages, and answers the email two years later.

Almost every guide of this kind in this market tells you to ask that question, and not one of them names the weakness in its own model. Here’s mine.

The downside, because it’s real

Capacity
Ten mandates can’t run side by side here. A deadline tighter than normal means reshuffling other projects, and that shows up in the quote instead of being promised and then missed.
Holidays and illness
No colleague picks up the file for a week while I’m away. A fifteen-person agency doesn’t have that problem, and that’s a genuine advantage of their model.
A single point of failure
If I disappear, there’s no second developer who already knows your site.

What keeps that from becoming your problem

The site doesn’t need me to stay online
It’s a static site served by a commercial host, not a platform I own that would go dark alongside the studio.
The domain is in your name
It sits at your registrar, under your account. You keep control of it without going through me.
The code is ordinary
React and TypeScript, with no in-house framework and no proprietary page builder. Another developer picks the site up without starting again.
The handover guide ships with the site
What each section is for, and how to ask for a change. It’s part of what every price includes.
The response commitment is written down
Two business days. That’s not an overnight rotation, and I don’t pretend otherwise.

None of that makes me indispensable, which is the whole idea. A supplier you can’t leave has an interest that runs against yours.

What belongs to you, line by line

A list like this belongs in every quote in this market and is almost never in one. Here’s mine, with a way to check each line that doesn’t involve taking my word for it.

Who owns what, and how to verify it
ItemWhose it isHow to verify it
The domain nameYours from registrationOpen a public WHOIS lookup and read the registrant name.
Your content: text, photos, logoYours throughoutArticle 5 of the terms: content supplied by the client remains the client’s property.
Custom files and designsYours on full paymentArticle 5. Before full payment I hold the rights to the deliverables, and the terms state it in that order.
The pages written for youYours on full paymentThe site goes live once the last instalment clears, so launch and transfer of ownership are the same moment.
My reusable componentsMine, licensed to you in perpetuityArticle 5: a non-exclusive, non-transferable, perpetual licence, subject to full payment, to run the site delivered.
The DNS recordsYoursThey live under your domain, at your registrar, which puts them in your account.
Your Google Business ProfileYoursI work inside your accounts. The access and the control stay with you.
HostingA service, not an assetIt can be replaced. The site isn’t attached to it and redeploys elsewhere.

Leaving

Nobody in this market answers this one, the pages telling you to ask it included. Here’s what I can state. Every line of it is already published elsewhere on this site, which is the only reason I can state it.

The notice
Thirty days either way, by email. No minimum commitment, at any hosting tier.
The cost
No exit fee. There is nothing to buy back, no transfer charge and no cancellation penalty.
The domain
It’s in your name already. Nothing has to be repurchased: you change the DNS records and point them somewhere else.
The files
Custom designs and files have been yours since full payment, and the licence on my reusable components is perpetual. You don’t have to come back and ask permission to run your own site.
Taking it over
The site isn’t shut inside a closed platform. Another developer picks up the code without starting from zero.
Your personal information
Kept for at most seven years after the contract ends or after the last service, then destroyed or anonymized. Article 18 of the terms.

What I don’t publish, and why

The exact format of the handover and the number of business days it takes belong in your quote rather than on this page, because both depend on what was built. The rule I hold myself to is simple: a figure gets published once it has been met on a real mandate, never before. Ask for it in writing before you sign and you’ll have it in writing. A provider who won’t put that on paper before signature has just given you the most useful information of the meeting.

How long it takes, and what stalls it

The published window is 7 to 14 days depending on content, counted from the day your text and your images reach me. It isn’t 7 to 14 days from signature. No other distinction in the quote matters as much.

Around here the same kind of site gets quoted at two weeks, at four to six weeks, and at six to twelve weeks. A sixfold spread doesn’t come from typing speed. It comes from what each shop starts counting: signature for some, delivery of the content for others, approval of the mockup for the rest.

So ask it a different way. Which exact event starts the clock, and what stops it?

What stalls a project, in the order it happens

The text
This is the first blocker by a long way. A site rarely waits on code. It waits on an About page nobody has found the time to write.
The photos
I don’t run photo shoots. I tell you which images are missing and you hire a photographer near you, which takes as long as it takes.
The sign-offs
A reply that takes eight days to come back adds eight days to the project. That part is mechanical, and it’s the only part of the calendar you control outright.

Who writes the words

Hardly anyone asks this before signing, and it’s the most common reason a small business project stops halfway through.

By default you supply the text and I lay it out. That’s what holds the entry price at $500 and keeps the timeline at the low end of the window.

If you have no text, I write it, and two things change. The amount changes, because copywriting is one of the five things that push a quote up. The calendar changes too, because it takes one more call to pull out what you already say to customers on the phone, which is almost always better than what ends up on a website.

What doesn’t happen: your project isn’t handed to an outside copywriter, and I don’t fill the pages with generic text while you look for the time.

A second language gets written rather than run through a machine translator. If you don’t genuinely have customers reading in that language, I’ll tell you the spend isn’t worth it.

Local search, and the timeline nobody quotes

Two things are worth knowing before you pay anyone for local SEO.

Your Google Business Profile carries more weight than your website. In the 2026 edition of Whitespark’s Local Search Ranking Factors survey the profile is the heaviest group of signals at roughly a third of the total, with the website and reviews behind it at about a fifth each. Those are practitioner estimates and not numbers Google publishes. A provider who sells local SEO and never brings up your profile is selling you the smaller half.

Then there’s the timeline. Google’s ranking is nobody’s to control, and anyone guaranteeing you first position is selling an illusion. That applies to me as well, and Article 8 of the terms puts it in contract language: the obligation is one of means, not of result.

  1. Zero to three monthsYour business name, indexing of the new pages, the first long-tail queries.
  2. Three to six monthsSearches shaped like service plus city, especially if your reviews are growing at the same time.
  3. Six to twelve monthsA generic query along the lines of “web agency Sherbrooke” becomes possible, without being assured.

If an SEO quote promises page one within three months on a competitive query, ask what data the promise rests on. The proportions and the sources behind them are set out in my note on local search. Read the local SEO note.

Law 25 on a small business site

A contact form means you’re collecting personal information. The threshold sits that low: a name and an email address are enough. A newsletter, an analytics tool or a booking widget put you in the same position.

What most sites get wrong is mechanical rather than legal. Consent has to come before collection. Section 14 of the Act respecting the protection of personal information in the private sector asks for consent that is clear, free and informed, given for specific purposes, and requested for each of those purposes. The Commission d’accès à l’information publishes the eight criteria it applies to that consent.

In practice your analytics must not load until somebody has clicked. A banner that appears while the tool is already running in the background doesn’t make you compliant. It documents you. The first version of this very site made exactly that mistake, and the whole story is in my Law 25 note.

Several agencies sell Law 25 as a reason to buy local without ever explaining what it requires. Ask which of those two versions runs on the sites they’ve delivered. You can check the answer yourself by opening one of those sites and watching whether the measurement scripts fire before the click.

None of this is legal advice. The full Law 25 guide goes through consent, the policy, retention and the person responsible.

Accessibility and page weight

These are the two criteria nobody writes into a quote, and they’re also the two you can verify without trusting anyone.

Accessibility, with a target you can name
The target here is WCAG 2.2 level AA. In practice: the whole site works from the keyboard, images carry a description, contrast gets measured instead of judged by eye, and a screen reader announces the new page when you navigate. Ask for that target in writing in the quote. Almost none of the agency sites I surveyed writes one down, and a target nobody will write down isn’t a target.
Performance, with a measurement before and after
Google’s threshold is that the largest visible element of the page appears in under 2.5 seconds. On 16 August 2026 I measured the home page of 36 Sherbrooke businesses drawn from a public register. The median site makes a visitor download 975 kB before they have moved, and 17 of the 36 go past 1 MB on first load. The method is published and repeats with curl. Ask for the measurement before the rebuild and after it. Without both, the improvement isn’t proven.

The method and the 36 measurements are published in the note on page weight.

Twelve questions, with my answers beside them

A list of questions that doesn’t answer itself is comfortable for whoever wrote it. Here are the twelve with my answer next to each one. Put them to me and to everyone else you’re talking to, then compare what each of us agrees to write down.

Twelve questions to put to a provider, with Webryk Studio’s answers
The questionMy answer
What does it cost in total over three years?$1,238 on the Essential tier of website hosting: $500 to build, $90 of domain and $648 of hosting. The free months of hosting are not deducted from that total.
Can the amount change along the way?Only if you add something, and you’ll have approved it in writing first. The number given in the quote is the final number.
Is there a minimum commitment?No. No twelve-month term, no mandatory subscription and no exit fee. Thirty days of notice either way.
Who actually works on my site?Me, Abdoullah Hajji. Nothing is subcontracted and no junior is put on the file after signature.
How long until the site is delivered?From 7 to 14 days depending on content, counted from the moment I have your text and your images.
Who writes the text?You do by default, and I lay it out. If I write it, it’s priced in the quote and the calendar gains one call.
Who owns the site and the code?You do, after full payment, for the custom files and designs. My reusable components stay mine, with a perpetual licence to you. Article 5 of the terms.
Whose name is the domain registered in?Yours, at your registrar, at $30 a year. Verifiable in a public WHOIS lookup.
What happens if I change providers?You leave with the domain, your content and the custom files, and there’s no exit fee. The format of the handover and the timing are written into your quote.
Is there any warranty after launch?30 days of corrections at no charge after launch, on every mandate.
How fast do you answer once the site is live?Two business days, by email at contact@webryk.ca or by phone at 873 888-1347. On a maintenance mandate the uptime target is 99.5% a month and the credit mechanism is Article 7 of the terms.
Do you guarantee a position in Google?No, and nobody can do that honestly. Article 8 of the terms states it: the obligation is one of means, not of result.

If a quote contains none of these answers, ask for them in writing before you sign. What a provider agrees to write down tells you more than their home page does.

When to hire someone else

This page was written by someone who sells the answer, so here are the cases where I’ll point you elsewhere. I’d rather write them down here than say them after the quote.

You want to keep WordPress and have it maintained
I don’t take over an existing WordPress install. I rebuild the content on a hand-coded base. If what you need is upkeep on what you already have, I’m the wrong person for it.
You want to edit every page yourself
A content management system comes when a client asks for one, and no mandate has asked yet. Otherwise content changes come through me. If you publish several times a week, you need something else.
You need a photo shoot
Photography isn’t something I do. I tell you which images are missing and you hire a photographer near you.
You want someone to run your ad campaigns
Online advertising isn’t in the catalogue, and those budgets are paid straight to the platforms.
You need support around the clock
The published commitment is a reply within two business days. If an outage at 3 a.m. has to be fixed by 3:10, you need a team on call.
Your organization needs several points of contact
A project manager, a designer, a copywriter and a developer make four people. Here there’s one. A structured agency will serve you better.
You are shopping for a guaranteed Google position
Nobody can sell you that honestly, and that includes me.

Common questions

How should a small business choose a web agency in Sherbrooke?

Compare four things instead of the advertised price: what three years cost in total, who does the work once you have signed, what belongs to you after full payment, and what you take with you if you leave. Every one of those four can be answered in writing before signature. The one a provider won’t put in writing is the answer you learn the most from.

What does a small business website cost in Quebec?

At Webryk Studio a site starts at $500, payable in 1, 2 or 3 instalments, plus $30 a year for the domain name and $18 a month for website hosting on the Essential tier. Over three years that adds up to $1,238. I went through 30 Quebec agency websites in July 2026. Among the ones that publish a starting price, none started lower than mine.

Is a $500 website a generic template?

No. The sites are coded by hand, with no page builder and no purchased theme. The price holds because there is no salesperson, no office, no account manager and no advertising budget to feed, and because the components that come back from one mandate to the next get reused instead of rebilled. Three delivered sites are online and open to inspection: recyctech.ca, praescientia.ca and ufdp.ca.

Who will actually work on my site?

One person, Abdoullah Hajji. Nothing is subcontracted and no junior is assigned to the file after signature. The downside of that is real: capacity is limited and nobody covers a week of absence. What keeps it from becoming your problem is that the domain sits in your name, the code is ordinary React rather than an in-house system, and another developer can take the site over without starting again.

What happens if I switch providers?

No minimum commitment and no exit fee, on 30 days of notice either way. The domain is already registered in your name, your content has been yours from the start, custom files and designs have been yours since full payment, and the site is not locked inside a platform I control. The format of the handover and the number of business days it takes are written into your quote.

How long does a website take to deliver?

From 7 to 14 days depending on content, counted from the moment I have your text and your images rather than from signature. What stretches a project is copy nobody has written yet, photos still to be taken, and sign-offs that come back slowly.

Holding a quote and want a second reading of it?

Send it over with the address of your current site. I’ll tell you what the document leaves out, including the times when the answer is that their offer beats mine.

Write to the studio

Sherbrooke, Eastern Townships